Little Beetle

Little Beetle Indoor

Chilliwack No.1
Brunch Restaurant

1.Prologue:
What we wanted to share with our clients as we transformed the space.

In the peaceful city of Chilliwack, there's a must-visit brunch café called Little Beetle. Despite its distance from downtown and frequent wait times, customers kept coming, not just for the food, but for the warmth of the space and the joy of simply being there.

Still, the owner always dreamed of sharing the Little Beetle experience with even more people. Motivated by a serving heart for customers, they set out to create a new space, a new beginning that could reach a wider audience without losing the essence of what made the café special.

Be clear, be confident, and don’t overthink it. The beauty of your story is that it’s going to continue to evolve, and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Little Beetle Signage from Yelp.

2. Brand Position – Deepening Identity, Not Changing It

The move to a larger space wasn't about becoming something new. It was about holding onto the core identity of Little Beetle, preserving the warmth and intention that existing customers had grown to love, while welcoming new faces.

"Brunch isn't just a meal—it’s a ritual that sets the tone for your day."

Little Beetle is not just a place to grab a bite. It’s a space that gently marks the beginning of a new day, shaping your mood and mindset. That’s why the top priority in the design was this: although the location may be new, the atmosphere should feel just as familiar.

Little Beetle: short pieces of work.

3. Design Story – Bringing Nature Indoors

The design draws heavily on natural elements, aiming to recreate the sense of ease that nature offers. Using authentic wood finishes and thoughtfully placed greenery, the space was crafted to feel grounded and peaceful.

Wood – Setting the Tone

Natural soft solid wood became the foundation of the space’s palette. By applying a light stain that preserves the grain, the material captures an organic rhythm and warm undertone. The wood's natural variation creates subtle shifts in mood as the light changes throughout the day.

Little Beetle indoor

Plants – Enveloping the Guest

While the first Little Beetle café used potted plants, the new location integrates greenery through bench-like planters. These create the feeling of being nestled within a quiet forest. Beyond visual appeal, the system was carefully designed with irrigation and drainage in mind, ensuring both form and function.

This layout brings nature inside, offering guests the serene experience of beginning their day surrounded by greenery.

Little Beetle Indoor

4. Brand Voice – Effortless Comfort

At the heart of Little Beetle is a quiet wish: that every guest feels at ease. The design reflects this. From the texture of the materials to the calm arrangement of objects, nothing feels forced.

The intention was not to dazzle but to gently embrace to preserve the sense of mood, grain, and emptiness that customers had come to love. The experience is designed to feel familiar, effortless, and lasting.

Little Beetle mood picture.

5. Guest Reactions – A Space That Invites You to Stay

“Eating among the plants feels like I’m pausing mid-walk in the forest.”

“It’s expanded, but it still feels like the same place. I’m surprised how familiar it is.”

“It’s not flashy, but I want to linger here. It’s calming.”

Little Beetle Counter

6. Uniqid × Little Beetle – How the Space Was Made

Uniqid led the design and construction of the project, translating the brand’s emotional depth into architectural form. Subtle emotion. Balanced composition. Unspoken intention.

This wasn’t about creating a new customer experience. It was about deepening the relationship with the customers who already loved the brand.

Little Beetle mood picture

What made the space truly complete was the owner’s remarkable sensitivity to aesthetics. From selecting furniture and accessories to curating objects that resonate with the café’s atmosphere, the owner filled the architectural structure with emotional depth and meaning.

Little Beetle mood picture

It was a collaboration of structure and soul. Uniqid shaped the form, and the owner filled it with feeling. Together, they created a space that delivers a rich and cohesive guest experience.

"Nothing has changed at Little Beetle.

It’s simply grown big enough to hold more people who want to stay."